BMW iX
The Future, Now. A campaign for BMW's all-electric SUV.
A class campaign promoting the BMW iX through a mobile email and a billboard, designed in Figma.
Brand
BMW iX (mock campaign)
Context
Design for Ad II, Spring 2025
Deliverables
Mobile email, billboard
Role
Campaign concept and design
01 Overview
More than an electric vehicle.
The assignment was to market an electric vehicle. I chose the BMW iX and built a campaign called The Future, Now, which positions the iX as a leap into a smarter, cleaner way to drive that still feels like luxury.
The campaign speaks to innovators, luxury seekers and eco-conscious drivers. It reaches them at different moments in their day, from a scroll on their phone to a billboard on their commute.
02 Two Formats
One message, two angles.
Each piece delivers the same idea from a different angle: the iX is a powerful, elegant step into the future.
Built to spark interest and drive clicks from tech-savvy and sustainability-focused subscribers.
Billboard
Built to grab attention in passing and tie the iX to innovation, performance and prestige.
The campaign, at a glance
A promotional email and a billboard for the BMW iX, designed as one campaign.
Mobile email
Billboard
03 Approach
Dark and luxurious, but still inviting.
Before designing, I researched BMW's current design choices and looked at how competitors design their marketing materials. That shaped a direction that feels exclusive without shutting the viewer out. Everything was designed in Figma.
Brand research
Studied BMW's current design choices so the campaign would feel like it belongs to the brand.
Competitors
Looked at how other luxury electric SUVs are marketed to find where the iX could stand apart.
Color and mood
Built the palette from BMW blue and its tones, kept dark to feel luxurious and exclusive while staying inviting.
04 Email
The future in your inbox.
The email opens on the iX out on the open road, followed by the headline "Drive the future, embrace luxury" and one clear call to action: book a test drive. It was designed in Figma at mobile width and runs a little longer than one screen.
Scroll inside the phone to read it.
Promotional email
05 Billboard
A future that turns heads.
A billboard has seconds to land. This one pairs a single strong photo of the iX with the iX wordmark and the campaign line, The Future, Now, and nothing else. Shown in context as a mockup.
