
SMC
Wireframes for an advisory firm's website.
Mid-fidelity wireframes for Strategic Movement Collective, designed in Figma. Work in progress.
Client
Strategic Movement Collective
Timeline
In progress
Deliverables
4 mid-fi wireframes in Figma
Role
Wireframe designer (Contract with Creative Obsessions)
01 Overview
A website for a firm that moves ideas into action.
Strategic Movement Collective (SMC) is an advisory firm that provides advocacy, government affairs and capacity services to movements, organizations and individuals pursuing a just and equitable world.
I designed the mid-fidelity wireframes in Figma for four pages: two homepage concepts, the About page, and the Strategy & Advocacy page. The project is still in progress.
02 Three Pillars
One firm, three ways of helping.
SMC's website is organized around three pillars, each with its own focus.
Strategy & Advocacy
Helping organizations create meaningful change.
Narrative Strategy
Helping organizations communicate that change.
A Deep Breath
Helping leaders sustain the work over time.
The wireframes, at a glance
Mid-fidelity wireframes in Figma for four pages, built to work out structure and layout before visual design.
Two homepage concepts
About page
Strategy & Advocacy page
03 Wireframes
Four pages, mid-fidelity.
Homepage concept 1, homepage concept 2, the About page and the Strategy & Advocacy page, all designed in Figma. Scroll inside each frame to see the full page.
Homepage concept 1

Homepage concept 2

About page

Strategy & Advocacy page

04 What's Next
This project is still in progress.
Still ahead: high-fidelity design and the website build. I will update this page as the work moves forward.