Brand is where I figure out what a thing believes before I decide what it looks like. Product is where that belief has to survive a real person tapping through it. Either way the test is the same. Does it still make sense when a stranger asks what any of it means?
Brand is where I figure out what a thing believes before I decide what it looks like. Product is where that belief has to survive a real person tapping through it. Either way the test is the same. Does it still make sense when a stranger asks what any of it means?
